Novig
The first prediction market for sports
Problem Space
Traditional sports books take up to 10% of user’s winnings, called the “vig”. Novig’s peer-to-peer exchange model eliminates the vig, giving users the best prices in the market. With this model Novig disrupts the status quo, creating a transparent, fair trading platform.
Scope & Timeline
When I joined Novig, the concept of a peer-to-peer sports prediction market app was just an idea. I took on the challenge of transforming it into a launched mobile app. We had just five months from initial design to launch. Through multiple app iterations, we successfully met our volume and retention KPIs.
Who are our main user groups?
Novig’s value props, determined by user interviews
The Solution
